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B.A.G. Convergence Limited is operating in the Advertising and Media with the vision of becoming a key player in the digital media space. The digital media sector is projected to grow at a compound annual growth rate (CAGR) of 13.5% by 2026, amounting to INR 95,500 crore. Further, as per the India Brand Equity Foundation (IBEF) - in 2024, the projected revenue in the Digital Media market in India is expected to reach US$ 10.07 billion.
The company’s growth is driven by its strong presence across digital platforms including web, mobile apps, social media and connected TV, a wide range of diversified content verticals such as news, infotainment, health, spirituality and automobiles, pan-India coverage through reporters and stringers, and established monetization channels via digital advertising and aggregator partnerships, supported further by continuous investment in content creation, brand building and scalable operations.
| Revenue | ₹29.91 cr | ₹35.63 cr (+19.12%) | |
| PAT | ₹8.05 cr | ₹9.40 cr (+16.77%) | |
| PAT Margin | 26.91 % | 26.38 % (-1.97%) | |
| EBITDA | ₹10.87 cr | ₹13.99 cr (+28.70%) | |
| EBITDA Margin | 36.34 % | 39.26 % (+8.04%) | |
| ROE | 113.22 % | 42.34 % (-62.60%) | |
| ROCE | [●] % | [●] % | |
| D/E | 0.00 | [●] |
The company has diversified its business by offering content across multiple verticals such as current affairs, entertainment, health, automobiles, sports, and spirituality, while simultaneously expanding its distribution through digital platforms including websites, mobile apps, social media, and connected TV, thereby reducing dependence on any single segment and broadening its audience reach.
PE Ratio: 19.62x Average Sector PE Ratio: 16.96x
| QIB Shares Offered: | 2600000 |
| - Anchor Investor Shares Offered: | 1560000 |
| − QIB (Ex. Anchor) Shares Offered : | 1040000 |
| NII (HNI) Shares Offered: | 832000 |
| - bNII > ₹10L: | 555200 |
| - sNII < ₹10L: | 276800 |
| Retail Shares Offered: | 1888000 |
| Total Shares Offered: | 5320000 |
| Application | Lot | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Max) | 2 | 3200 | ₹278400 |
| S-HNI (Min) | 3 | 4800 | ₹417600 |
| S-HNI (Max) | 7 | 11200 | ₹974400 |
| B-HNI (Min) | 8 | 12800 | ₹1113600 |
Avg IPO Size (Sector Based):
₹ 26.91 cr.
Average Sector PE Ratio:
16.96 X
Listing Price:
₹ 101.00
The Company was founded with the vision of becoming a key player in the digital media space. With the launch of their first website, news24online.com. Soon after, they introduced a Hindi version, hindi.news24online.com, to cater to a wider audience. Expanding into the entertainment space, they launched e24bollywood.com, covering Bollywood news and updates. In the beginning, relied on Google AdSense for ad revenue, but as they grew, content aggregators like Times Internet Limited (TIL), Daily hunt and direct clients including government agencies helped them generate additional income and build their brand recognition over a period.
They also developed mobile apps viz. News24, E24 to offer a more personalised experience to our readers. Their focus is on creating engaging content, optimising for mobile users, and expanding their presence on new platforms like CTV to stay ahead in the digital world. The company has a pan-India network of content gathering, including via district reporters and stringers, to ensure wide geographic reach.
Inventure Merchant Banker Services Private Limited, based in Mumbai is the Lead Manager (BRLM) of B.A.G. Convergence IPO. Inventure Merchant Banker Services Private Limited has handled (17) SME IPOs till date of which (76%) of the SME IPOs have been listed with listing gains. Read full review of Inventure Merchant Banker Services Private Limited .
B.A.G. Convergence IPO may offer opportunites, depending on your investment strategy. For in-depth analysis, risk factors, and KPIs, check our detailed report on B.A.G. Convergence Financial Review Page
Merchant Banker(s) of B.A.G. Convergence IPO: Inventure Merchant Banker Services Private Limited
B.A.G. Convergence IPO subscription was 1.38 X. IPO subscription refers to applications received in an IPO by each quota, i.e., QIB, Retail, and NII. In some IPOs, Eligible employee quota and shareholder’s quota are also present. Learn more about IPO subscriptions here.
B.A.G. Convergence IPO listed at a listing price of 101.00 against the offer price of 87.00.
The current market price of B.A.G. Convergence is 106.05.
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