58  Total SME IPOs listed in 2025

2,593.84 Crs.  Total funds raised in 2025

40  SME IPOs listed with Gain in 2025

18  SME IPOs listed with loss in 2025

58  Total SME IPOs listed in 2025

2593.84 Crs.  Total funds raised in 2025

40  SME IPOs listed with Gain in 2025

18  SME IPOs listed with loss in 2025

58  Total SME IPOs listed in 2025

2593.84 Crs.  Total funds raised in 2025

40  SME IPOs listed with Gain in 2025

18  SME IPOs listed with loss in 2025

58  Total SME IPOs listed in 2025

2593.84 Crs.  Total funds raised in 2025

40  SME IPOs listed with Gain in 2025

18  SME IPOs listed with loss in 2025

Crayons Advertising Limited IPO Analysis

Crayons Advertising IPO is a book build IPO listing on NSE EMERGE exchange. The company is based in New Delhi and caters to Advertising And Media sector. Corporate Capital Ventures Private is the merchant banker of Crayons Advertising IPO. It is a SME IPO which filed its Draft Red Herring Prospectus (DRHP) on 15th February 2023.

Crayons Advertising IPO posted revenues of Rs 271.67 crores and PAT of Rs 16.89 crores in FY23 on annualised basis.

Nature of IPO : SME
Exchange : NSE EMERGE
IPO Type : Book Building

Crayons Advertising IPO Financial Performance (Restated)

Financial results of Crayons Advertising IPO based on restated financials as per prospectus and IPO review parameters can be referred to below.

Amount in ₹ crores
Financials
31-Dec-22
FY22
FY21
FY20
Balance Sheet
Assets
129.93
127.25
106.64
132.18

Net Worth
49.91
37.23
35.62
35.49

Total Debt
8.15
9.60
15.32
15.28

Profit & Loss
Revenue
Revenue on annualised basis
199.01
265.35
192.52
104.96
161.00

EBITDA
EBITDA on annualised basis
18.78
25.04
4.36
2.68
5.58

PAT
PAT on annualised basis
12.67
16.89
1.61
0.12
1.16

Notes:
1) Total debt incluides long-term borrowings and short-term borrowings.
2) Revenue means the Revenue from Operations as appearing in the Restated Financial Statements.

Crayons Advertising IPO Key performance Indicators (KPI)

Crayons Advertising IPO PAT Margin is 6.37%, ROCE (Return on Capital Employed) is 56.98% as per latest financial. The below table shows Crayons Advertising IPO Key Performance Indicators (KPI) as mentioned in company’s prospectus.

Particulars
31-Dec-22
FY22
FY21
FY20

EBITDA Margin (%)
9.44
2.26
2.55
3.47

PAT Margin (%)
6.37
0.84
0.11
0.72

EPS (Rs.)
7.04
0.90
0.07
0.65

ROE (%)
25.39
4.32
0.34
3.27

ROCE (%)
56.98
23.90
14.73
3.00

ROA (%)
9.75
1.27
0.11
0.88

Debt to Equity (x)  
0.16
0.26
0.43
0.43

Notes:
1) The EPS represents post-bonus basic EPS.
2) Return on Equity is ratio of Profit after Tax and Total Equity.
3) Return on Assets is ratio of Profit after Tax and Total Assets.
4) Debt to Equity is ratio of Total borrowings and Total Equity.

Crayons Advertising IPO Valuation Metrics

The market Capitalisation of Crayons Advertising IPO is Rs 158.80 crores at the time of IPO and other IPO valuation metrics of this IPO is mentioned below.

Key Metrics (at the time of IPO)


Market Capitalisation (Rs. Cr.):
158.80

Enterprice Value (EV) (Rs. Cr.):
163.79

EV/EBITDA (times) :
6.54

PE Multiple (times) :
9.39

P/B (times) :
1.73

NAV (Rs.) :
27.73

Notes:
1) The Enterprise Value is calculated as Market Cap. + Total Debt - Cash and Cash Equivalents.
2) Price to Book multiple is calculated as the ratio of Market Cap. and Net Worth post IPO proceeds.

What are the key financial metrics in Crayons Advertising prospectus?

The Crayons Advertising IPO prospectus highlights an Return on Equity (ROE) of 15%, Return on Assets (ROA) of 12%, and an EBITDA Margin of 18%, showcasing financial performance.

How do profitability ratios impact the evaluation of Crayons Advertising IPO?

Profitability ratios like Return on Equity (ROE), Return on Assets (ROA), and Net Profit Margin shows Crayons Advertising IPO financial report. Analysing these metrics can provide insights into the company’s efficiency, profitability, and long-term growth potential.

What is the market capitalisation for Crayons Advertising IPO ?

The post-IPO market capitalisation of Crayons Advertising IPO is ₹158.80 Cr, based on the issue price and share structure. It helps investors gauge the company’s valuation and compare it with industry peers before investing.

What is the PE Multiple of Crayons Advertising IPO?

The Crayons Advertising IPO has a Price-to-Earnings (PE) ratio of 9.39 X, indicating valuation compared to industry peers. It helps investors determine if the stock is overvalued or undervalued compared to its earnings and industry peers.

What is the Revenue of Crayons Advertising IPO?

Crayons Advertising IPO reported revenue of ₹271.67 Cr in the latest fiscal year, showing business performance, on annualised basis. Revenue figures from Crayons Advertising IPO provide insights into sales growth, market demand, and business scalability.

What is the EBITDA of Crayons Advertising IPO?

Crayons Advertising recorded an EBITDA of ₹ 25.04 Cr., reflecting operational efficiency. EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation) measures operational profitability.

What is the PAT of Crayons Advertising IPO?

Crayons Advertising Profit After Tax (PAT) is ₹16.89 Cr, reflecting earnings growth. Profit After Tax (PAT) reflects the company’s actual earnings after all expenses, taxes, and deductions

IPO Key Highlights

*At the time of IPO, on Annualised Basis
  • Revenue: ₹ 265.35 Cr.
            EBITDA: ₹ 25.04 Cr.
            PAT: ₹ 16.89 Cr.
  • EBITDA Margin: 9.44 %
            Pat Margin: 6.37%
  • Net Worth: ₹ 49.91 Cr.
  • Market Capitalisation: ₹ 158.80 Cr.
  • P/E: 9.39 times
  • P/BV: 1.73 times
  • EV/EBITDA: 6.54 times

Revenue

(As Annualised)

EBITDA

(As Annualised)

PAT

(As Annualised)
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FAQs

Crayons Advertising operates in Advertising And Media and Marketing And Communications Agency. The Issue is listed on NSE EMERGE in Jun, 2023. Crayons Advertising IPO size was 41.80 with Issue price of 65.00 .

Crayons Advertising IPO subscription was 147.54 X. IPO subscription refers to applications received in an IPO by each quota, i.e., QIB, Retail, and NII. In some IPOs, Eligible employee quota and shareholder’s quota are also present. Learn more about IPO subscriptions here.

Crayons Advertising IPO listed at a listing price of 90.00 against the offer price of 65.00.

The current market price of Crayons Advertising is 51.30.

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