Kabra Jewels operates in the retail jewellery sector, offering a diverse range of gold, diamond, and silver ornaments and Their other offerings include gold and silver coins, utensils and other artifacts. Kabra Jewels led by Their experienced Promoters and their skilled team, excels in understanding customer preferences and crafting intricate designs to fulfil their needs. Their primary expertise is in designing and Kabra Jewels market Their exclusive creations under the brand name “KK Jewels”. Kabra Jewels have a diverse product portfolio includes rings, earrings, pendants, bracelets, chains, necklaces, bangles and other wedding jewellery through which Kabra Jewels cater a large number of customers. As on the date of this DRHP, Kabra Jewels has 6 showrooms under the brand KK Jewels Bridal, KK Jewels Diamond, KK Jewels Silver, KK Jewels Gold, KK Jewels - Atarashi and KK Jewels - Silver Studio, 3 offices and 1 exhibition centre located in the city of Ahmedabad. All of these showrooms are operated and managed by us, and has been taken on rental basis. Their gold, diamond and other jewellery inventory in each showroom reflects customer preferences and designs. Their focus on design and innovation, Their ability to recognize consumer preferences and market trends, the intricacy of Their designs and the quality of Their products are Their key strengths.Kabra Jewels sells its diamond and gold jewellery in the brand name of “KK Jewels” and sells loose solitaire in the brand name of “Only Solitaires”. Kabra Jewels design, get it manufactured and sell a wide range of gold, studded and other jewellery products across various price points ranging from jewellery for special occasions, such as weddings, which is Their highest-selling product category, to daily-wear jewellery. Kabra Jewels engage local artisans to manufacture jewellery (based on Their specifications and designs) that is suited to local tastes in the markets in which Kabra Jewels operate and hence endeavTheir to curate a localised product mix and store experience within each of Their showrooms to suit Their customers’ preferences. Kabra Jewels outsource the work of making ornaments to various artisans with whom Kabra Jewels have developed relationships. Kabra Jewels offer a large variety of handcrafted jewellery, which are designed by Their in-house designers and manufactured in close collaboration with skilled local craftsman. Kabra Jewels have a dedicated design team which is focused on developing new products and designs that meet customers’ requirements. Kabra Jewels believe that Their access to a range of contract manufacturers allows us to offer a diverse product range. Kabra Jewels also customize jewellery for individual needs.