Insomnia Media And Content Services Promoter- Juhi Jubin Mehta; always had an inclination into films and media- nevertheless to mention that she heralds from Mumbai, Maharashtra. An Arts Graduate majoring in Psychology from SNDT University, Mumbai, she started off her career in 2011. Having a keen interest in storytelling, led to her natural calling and she began her journey in Media in 2015 with a stint at Trilogic Digital Media where she began work on her first ever Sports IP – the Pro Wrestling League, where she was running the portfolio of talent and artists management. In 2019, she founded Insomnia Media and Content Services LLP (earlier known as AVG Value Advisory LLP).
The partners of the LLP were Juhi Jubin Mehta and Vishal Gurnani. For the purpose of the initial public offering (IPO), LLP was converted into Company in the name and style of – “Insomnia Media Content Services Limited”; with Juhi Jubin Mehta and JJM Media and Content Services LLP as promoters, established as an Integrated Media Content house in India with activities across Intellectual Property rights (IPR) Creation, Content creation, Music & Audio Catalogues, and Content Licensing and Distribution. Together with film based Copyrights and other Intellectual Property Rights, Audio Visual Content Rights, the brand “Insomnia” is synonymous with creating
IPR’s which have unique characters, disruptive scripts that both – inspire and entertain. Over the years, we have successfully adapted to changing content consumption patterns by expanding into content creation, aggregation and licensing for broadcasting and streaming on OTT platforms, television channels. Insomnia Media And Content Services is continuing the expansion into new media platforms. The IPR’s have successfully created, developed as long format content in the form of Films and assigned to Film Studios and profitably monetized include the sleeper hit social comedy Janhit Mein Jaari starring Nushratt Bharuchcha released in 2022; the critically and commercially acclaimed courtroom drama Sirf Ek Bandaa Kaafi Hain  starring Manoj Bajpayee released in 2023; the social drama “Sab Moh Maya Hain” starring Annu Kapoor
and Sharman Joshi released in 2023; the upcoming bilingual Malayalam, Telugu epic action entertainer Vrushabha starring megastar Mohanlal which is scheduled to release early 2025.