Purple United Sales Private Limited(“Purple United”)was incorporated in 2014. By 2015, the company had established offline and online distribution in the Apparel & Bags category. In 2017, Purple United signed a licensing agreement with Disney and Mattel for kids' footwear. The following year, the company began PAN India distribution, launching its e-commerce business on platforms like Amazon and Flipkart, and collaborating with key accounts such as Reliance, V-Retail, and regional players. In 2019, they started retail stores (EBO) for Purple United Kids in Delhi, expanding to Punjab in 2020. By 2022, further expansion reached Delhi NCR and Uttarakhand. In 2024, they established 24 Exclusive Brand
Purple United Sales Private Limited(“Purple United”)was incorporated in 2014. By 2015, the company had established offline and online distribution in the Apparel & Bags category. In 2017, Purple United signed a licensing agreement with Disney and Mattel for kids' footwear. The following year, the company began PAN India distribution, launching its e-commerce business on platforms like Amazon and Flipkart, and collaborating with key accounts such as Reliance, V-Retail, and regional players. In 2019, they started retail stores (EBO) for Purple United Kids in Delhi, expanding to Punjab in 2020. By 2022, further expansion reached Delhi NCR and Uttarakhand. In 2024, they established 24 Exclusive Brand Outlets (EBO) stores, received the Emerging Brand award in the kids' wear category at Sheroes Radio City 91.1, and in 2025, continued retail expansion and growth initiatives led to its conversion into a public company. Purple United is a premium fashion brand dedicated to offering high-quality, versatile apparel, footwear, and accessories for children of all ages. Founded in 2014 by Mr. Seth, their mission is to enable children to express themselves using their 'brand' as a medium. Their ethos revolves around celebrating childhood with a strong emphasis on comfort, safety, and quality. The flagship brand, "Purple United Kids," supports the entire journey of children up to 14 years old, offering lab-tested products made from premium materials in vibrant colours and designs for every occasion. Their operations encompass designing, developing, sourcing, marketing, and selling apparel and footwear for infants (0 to 1 year), toddlers (2 to 6 years), and older kids(7 to 14 years). They also offer a wide range of accessories and hard goods, such as strollers, etc.
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