Manpasand Beverages Limited is a fruit drink manufacturing entity primarily focused on mango fruit, which is the leading flavor for juice drinks in India (Source: Euromonitor Report). Its flagship brand, 'Mango Sip,' is a mango-based fruit drink strategically targeted at customers in semi-urban and rural markets. In addition to 'Mango Sip,' the company has recently launched two new brands: 'Fruits Up' and 'Manpasand ORS.' Under the 'Fruits Up' brand, the company offers fruit drinks and carbonated fruit drinks in different flavors. The 'Manpasand ORS' brand focuses on fruit drinks with energy-replenishing qualities, primarily catering to the North East India market.
The company offers fruit drinks in mango and other flavors, including carbonated fruit drinks, in various packaging types and sizes. 'Mango Sip,' launched in
Manpasand Beverages Limited is a fruit drink manufacturing entity primarily focused on mango fruit, which is the leading flavor for juice drinks in India (Source: Euromonitor Report). Its flagship brand, 'Mango Sip,' is a mango-based fruit drink strategically targeted at customers in semi-urban and rural markets. In addition to 'Mango Sip,' the company has recently launched two new brands: 'Fruits Up' and 'Manpasand ORS.' Under the 'Fruits Up' brand, the company offers fruit drinks and carbonated fruit drinks in different flavors. The 'Manpasand ORS' brand focuses on fruit drinks with energy-replenishing qualities, primarily catering to the North East India market.
The company offers fruit drinks in mango and other flavors, including carbonated fruit drinks, in various packaging types and sizes. 'Mango Sip,' launched in 1997 by the Promoter, Mr. Dhirendra Singh, through a proprietorship firm, is a mango-based fruit drink with approximately 12-14% mango pulp content. Available in tetra pak, PET bottles, and tin cans, 'Mango Sip' is offered in varied sizes at competitive prices across 23 states in India, with a particularly strong presence in semi-urban and rural markets.
In addition to mango, the company also offers fruit drinks in apple flavor under the 'Sip' brand as 'Apple Sip.' To further expand its product portfolio, the company launched the 'Fruits Up' brand in July 2014. This brand offers a premium drinking experience, especially to consumers in semi-urban and rural markets, with differentiated carbonated fruit drinks containing real fruit content and fruit drinks with a higher fruit content of approximately 16-17%. Currently, 'Fruits Up' fruit drinks are available in mango and apple flavors, while the carbonated fruit drinks are offered in grape, orange, and lemon flavors.
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